Presenter/s: Olena Weber RCIC
Date: 20 February 2025
Time: 1 pm - 3 pm Pacific
Location: webinar
Type: webinar and recording
Price: $50.00
CPD approval:
- - Includes 30 minutes of professionalism.
- LSBC 2 hours - Approved. Video recording will expire 31 December 2025. . Attendance to this course will provide you with .25 hours/15 minutes of ethics and professional responsibility component for your BC Law Society reporting.
- Law Societies of Alberta, Manitoba, Newfoundland and Labrador, and the Barrister's Society of Nova Scotia
- For members of these Law Societies, consider including this course as a CPD learning activity in your mandatory annual requirements.
Outline:
- Signature Framework Introduction
i) Five essential layers of your immigration practice
ii) How you can use this framework to diagnose business problems and apply appropriate solutions - Creating your brand identity that radiates your vision and purpose
i) Personal brand vs. company’s brand
ii) Establishing your authority in the space
iii) Practical tips on how to present your brand online - Build your audience and generate a consistent flow of inquiries through creating organic marketing content
i) Outreach vs. nurturing social media platforms
ii) Going viral on social media
iii) Creating content for conversion
Business Management and Leadership
4.2 Investigates, accesses and determines the consulting/business structure options to support a viable business plan.
4.2.2 Conducts a competitive analysis to determine level of need for services in the region.
4.2.3 Reflects on strengths, skills, potential opportunities, and threats to business, and devises means to mitigate business risks.
4.2.4 Develops a business plan which serves as a guide to the business’s operations and communicates the company’s purpose and vision.
Professionalism
6.1 Demonstrates and maintains competence in practice
6.1.2 Stays current and complies with legislation, regulation, professional standards, policies and guidelines.
Speaker:
Olena Weber is an RCIC with 8 years of experience managing her immigration practice in Mississauga, ON. Her true passion lies in running a business coaching program that supports fellow RCICs in simplifying and expanding their practices with intention and purpose. Through her programs, she helps immigration professionals achieve sustainable growth, build strong client relationships, and maintain a balanced life.
Through participation and speaking at various industry events, Olena advocates for the importance of healthy work-life balance for immigration professionals. She raises issues related to the “work burnout”, which have become increasingly common among her fellow colleagues in recent years.
Beyond her practice, Olena plays an active role on the Board of Directors for the Association of Ukrainian Canadian Immigration Consultants, aiming to support the professional community and immigrants from Ukraine.
While speakers and topics are confirmed at the time of publication, sometimes things happen which are beyond the control of Imm Seminars. If that happens substitutions or cancellations to speaker/s and/or topic/s may be necessary. In those cases, Imm Seminars will advise all registrants by email as soon as possible. We will also update the Imm Seminars website. We appreciate your cooperation in these cases.
