Presenter/s: Olena Weber RCIC
Date: 28 January 2026
Time: 11 am - 2 pm Pacific
Location: webinar
Type: webinar and recording
Price: $75.00
CPD approval:
CICC 3 hours - 3 CPD hours approved. Video recording will expire 28 January 2027. Includes 30 minutes of professionalism.
LSBC 3 hours - Approved. Video recording will expire 31 December 2026. Attendance to this course will provide you with .5 hours/30 minutes of ethics and professional responsibility component for your BC Law Society reporting.
Law Societies of Alberta, Manitoba, Newfoundland and Labrador, and the Barrister's Society of Nova Scotia
For members of these Law Societies, consider including this course as a CPD learning activity in your mandatory annual requirements.
Outline:
- Stop reacting to market changes and start planning for them. Get clear on what 2026 is shaping up to look like and how to lead your practice through it with intention.
- Build your service offering that make sense for today’s reality. Design services that align with market demand, your actual capacity, and what you do best so you’re not stretched thin in terms of your scope.
- Price your services in a way that’s sustainable. Clear, well-structured fees are not just about money. Walk through how to set fees that support good client work, reduce risk, and feel ethical and fair for both sides.
- Market your services and be visible. Learn how to stay visible in a crowded space.
- Leave with a clear plan, not just ideas. You’ll walk away knowing exactly what to adjust in your offers, pricing, and marketing and how to implement it in your business.
Section 1: Introduction and 2026 Context
Strategic Planning and Professional Responsibility
Relevant Unit 4 Sub-Competencies:
- 4.1 Demonstrates leadership skills in the immigration and citizenship consulting profession
- 4.2 Investigates, accesses and determines the consulting/business structure options to support a viable business plan
- 4.7 Reviews business practices and performance to ensure efficient and quality service
Competency Alignment:
This section establishes the broader business and regulatory context in which immigration practices operate. Participants examine external factors impacting their practice in 2026 and are guided to approach business planning as an ongoing leadership responsibility. Emphasis is placed on proactive leadership, reflection on practice performance, and informed strategic decision-making rather than reactive responses to market uncertainty.
Section 2: Designing Offers That Match the 2026 Market
Service Design, Risk Awareness, and Capacity Planning
Relevant Unit 4 Sub-Competencies:
- 4.2 Investigates, accesses and determines the consulting/business structure options to support a viable business plan
- 4.2.3 Reflects on strengths, skills, potential opportunities, and threats to business, and devises means to mitigate business risks
- 4.4 Prioritizes and manages projects and workflow to ensure timely, efficient, and effective delivery of services
- 4.7 Reviews business practices and performance to ensure efficient and quality service
Competency Alignment Explanation:
Participants learn how to evaluate and structure service offerings in alignment with market demand, internal capacity, and professional competence. This section addresses the risks of overextension, unclear scopes of service, and misalignment between expertise and offerings, reinforcing responsible service design and workload management as leadership obligations.
Section 3: Pricing for Sustainability and Professional Responsibility
Financial Management and Ethical Billing Practices
Relevant Unit 4 Sub-Competencies:
- 4.2.6 Establishes ethical billing practices in keeping with industry standards and regulatory requirements
- 4.9 Utilizes financial management practices that ensure the appropriate provision of client services
- 4.9.4 Clearly outlines fee and payment schedule to clients
- 4.9.5 Ensures that fees are fair and reasonable and are clearly communicated to the client
Competency Alignment Explanation:
This section focuses on pricing as a leadership and financial management responsibility. Participants explore sustainable fee structures, cost awareness, and ethical billing practices. The discussion reinforces that appropriate pricing supports competent service delivery, reduces professional risk, and ensures transparency and fairness for clients.
Why this works:
Pricing and sustainability are explicitly governed by 4.2.6 and 4.9. This is now very clean for accreditation reviewers.
Section 4: Marketing with Integrity in a Saturated Market
Ethical Marketing and Professional Reputation
Relevant Unit 4 Sub-Competencies:
- 4.3 Applies principles of ethical marketing and advertising practices in accordance with regulatory standards
- 4.3.1 Ensures marketing information is truthful, accurate, verifiable, and upholds the professional reputation of the profession
- 4.3.2 Acts with professional courtesy toward competitors and adheres to the Code of Professional Conduct
- 4.7 Reviews business practices and performance to ensure efficient and quality service
Competency Alignment Explanation:
Participants examine ethical marketing practices within a regulated profession, including compliance with CICC requirements, accurate representation of services, and avoidance of misleading claims. This section emphasizes reputation management, professional accountability, and leadership responsibility in public-facing communications.
Section 5: Action Planning and Professional Application
Continuous Improvement and Practice Evaluation
Relevant Unit 4 Sub-Competencies:
- 4.7 Reviews business practices and performance to ensure efficient and quality service
- 4.7.1 Establishes processes and tools to evaluate the effectiveness of business practices and client service
- 4.7.2 Analyzes business practices and financial data to support fiscally responsible decision making
Competency Alignment Explanation:
Participants consolidate learning through guided reflection and action planning, identifying specific steps to refine offers, pricing, and marketing strategies. This section reinforces continuous improvement, reflective practice, and the application of Unit 4 competencies to ongoing business decision-making.
Professionalism
6.1 Demonstrates and maintains competence in practice.
6.1.9 Identifies need and takes the appropriate steps to maintain and enhance competence. Participants will take appropriate steps to maintain and enhance competence through understanding current immigration programs related to international students as well as planning how to provide exceptional service to those clients.
Speaker:
Olena Weber is an RCIC with 8 years of experience managing her immigration practice in Mississauga, ON. Her true passion lies in running a business coaching program that supports fellow RCICs in simplifying and expanding their practices with intention and purpose. Through her programs, she helps immigration professionals achieve sustainable growth, build strong client relationships, and maintain a balanced life.
Through participation and speaking at various industry events, Olena advocates for the importance of healthy work-life balance for immigration professionals. She raises issues related to the “work burnout”, which have become increasingly common among her fellow colleagues in recent years.
Beyond her practice, Olena plays an active role on the Board of Directors for the Association of Ukrainian Canadian Immigration Consultants, aiming to support the professional community and immigrants from Ukraine.
While speakers and topics are confirmed at the time of publication, sometimes things happen which are beyond the control of Imm Seminars. If that happens substitutions or cancellations to speaker/s and/or topic/s may be necessary. In those cases, Imm Seminars will advise all registrants by email as soon as possible. We will also update the Imm Seminars website. We appreciate your cooperation in these cases.
